LUNCH & LEARN: CONTENT IS HARD! WHEN TO PRESS ON AND WHEN TO PIVOT
February 18 @ 11:45 am - 2:00 pm
Everyone loves content. Until it has to be made. And then businesses discover how much time it takes to produce it at a good pace.
Join us on February 18th, when Jan Kelley’s Content Specialists, Josie Serpa and Jen Reeves will share some of the common pitfalls in creating content, exploring when (and how) to revive your program, and when to do something else.
This session will uncover:
- What counts as content? (Spoiler: it’s not just blog content)
- Brands that are doing it well
- The changes in how content is being served
- How to use content to your advantage
- How to change your tactics and create meaningful content