Actuality: Pioneering AR Innovation in Burlington

TechPlace thrives on the energy of our diverse members, serving as a launchpad for innovation in the Halton tech ecosystem. Our dynamic space brings together community partners like Innovation Factory and Angel One Investor Network, creating a vibrant space where entrepreneurs, like Rishabh Gupta, Founder and CEO of Actuality, naturally collide and collaborate. 

Key Sections: 

1. A New Reality for Burlington 
2. Finding a Home at TechPlace 
3. Connecting with Burlington’s Innovation Network 
4. Exploring a Pilot Project with Purpose 
5. Burlington: A Hub for Innovation 
6. A Promising Future 

1. A New Reality for Burlington 

In the heart of Burlington, Actuality, an augmented reality (AR) Software as a Service (SaaS) platform, is transforming how businesses operate. With a mission to make AR more accessible and affordable, Actuality is addressing a wide range of business challenges—from boosting sales in the furniture industry to enhancing city planning. 

2. Finding a Home at TechPlace 

In early 2023, Actuality discovered TechPlace through an Angel One event which led to pivotal connections. TechPlace quickly became a crucial resource, offering opportunities and networks that Actuality had not accessed before. Rishabh discovered that the real game-changer was the vibrant, collaborative community he became a part of simply by being at TechPlace. The added credibility that came with being part of TechPlace, along with the valuable connections made, positioned Actuality within the region’s tech ecosystem, making it easier to navigate opportunities and accelerate growth.  

3. Connecting with Burlington’s Innovation Network 

One of the standout benefits of being a TechPlace member was access to the region’s network of ecosystem events and partners. This allowed the Actuality team to engage with key players ranging from Chamber of Commerce members to city planners. These introductions were more than just networking opportunities; they became strategic connections that propelled Actuality’s growth. These connections helped reduce barriers into hard-to-reach customer groups such as government and allowed Rishabh to generate interest in his technology, request feedback, and initiate early conversations on pilot projects. 

4. Exploring a Pilot Project with Purpose

Actuality has begun early discussions with a Southern Ontario municipality about the possibility of a pilot project aimed at transforming how communities visualize and plan future developments. By integrating AR into city planning processes, this project would aim to improve community engagement while reducing delays and costs associated with project approvals. These advancements have the potential to streamline not just individual projects but also broader municipal planning initiatives.  While the project is still in early stages, Actuality is optimistic about the impact it could have on the future of urban planning. “Imagine walking past a future development site and being able to see, in real-time, what the building will look like upon completion,” explains Rishabh Gupta. 

5. Burlington: A Hub for Innovation 

Burlington’s commitment to innovation and entrepreneurship is evident through TechPlace and its support for startups like Actuality. By prioritizing a thriving ecosystem, the city has fostered an environment where companies can connect, scale, and innovate. This vision aligns with Burlington’s Vision 2051, which aims to create a sustainable and innovative community for future generations. TechPlace has over 400 members and has supported 38 LaunchPad companies, directly supporting Burlington’s growing tech ecosystem. As a member of TechPlace that originated from India, Actuality benefited from reduced barriers to entry in North American markets and recommends other international start-ups do the same.  

6. A Promising Future 

As Actuality continues to grow, the company remains committed to its roots while also exploring broader opportunities across various sectors. With a focus on expanding the impact of AR technology, Actuality is poised to innovate in areas such as forestry, tourism, and beyond. Eager to explore all possibilities, Actuality is positioning itself as a leader in AR innovation, ready to expand its reach into new industries and regions. The company is not limited to one area or sector; it’s poised to innovate on a larger scale, bringing its technology to diverse markets. 

 Actuality’s journey is a testament to the power of community, innovation, and strategic support. Through TechPlace, Burlington Economic Development, and municipal partnerships, Actuality has not only found a community it can lean on for support, but a launchpad for greater success. As they continue to push the boundaries of what’s possible with AR, Burlington stands behinds them as a shining example of what’s possible when a city prioritizes innovation and entrepreneurship.