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Customer Acquisition Cost (CaC) is one of the metrics that any professional potential investor will judge you on. No matter how efficient your customer acquisition, if you can’t generate revenue higher than that you’re ultimately losing money.

In this session, Brendan Callaghan will talk about the importance of CaC / LVT (Lifetime Value of Customer) and give practical methods to help reduce it.

About the Speaker:

Brendan is responsible for helping Portag3 Ventures portfolio companies build their inside sales capabilities and develop/coach sales teams to be more scalable.

Before joining Portag3, Brendan has had a career working with some of Toronto’s most notable startups Honeycomb Worldwide, Varicent Software, Field ID, and Leonardo. Brendan’s last role before joining Portag3 was as the Global Sales leader for OrangeHRM where he was responsible for all aspects of sales for the company.

About Portag3 Ventures

Portag3 Ventures helps early-stage investments in promising financial tech companies that have potential for global impact. Their long-term engagement offers a unique environment to grow, with robust support, and insight from our partners.