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Social media success lies in the ability to condense information down into easily digestible snippets of content that are long enough to maintain viewers’ attention but short enough to leave them wanting more. Video allows you to be concise and capture viewers’ interest in the first few seconds.

In this session, David Hills will discuss how to make video content for your social channels, including:

  • Content ideas for starting with social video
  • Format guidelines for social media introduction or explainer videos
  • 3 points to increase video watch time
  • Equipment for needed for social media video
  • Social Video Analytics – which are more useful