Personal data and privacy discussions are a trending topic this year. From the Cambridge Analytica and Facebook data scandal to growing concerns over ad tech fraud, definite solutions and regulations are needed more than ever, today. 

The stated purpose of the European Union’s General Data Protection Regulation (in effect as of May 25, 2018) is to strengthen the protection of personal data, and create a set of ‘data rights’ for European Union residents. As a result, it will regulate the flow of data across borders. This will have an immediate impact on companies that rely on cloud services to do business with EU residents, as well as any companies that have European clients or customers, or process EU resident data on behalf of clients. 

This has a significant impact for Canadian tech companies. Join us on Tuesday, June 12, 2018 as we explore GDPR Implications for Digital Marketing in 2018 and walk through a GDPR Enterprise Client Use Case